BDMS Wellness Clinic Pushes the Wellness Economy 5.0 Concept

Promoting the Local Potential of the Northeast Region

Driving Thailand's healthcare economy to the world

Bangkok, Thailand – 10 July 2025 – BDMS Wellness Clinic, a preventive health center under Bangkok Dusit Medical Public Company Limited (BDMS), is led by Dr. Tanupol Wirulakarun Chairman of the Board of Directors of BDMS Wellness Clinic and BDMS Wellness Resort Bangkok Dusit Medical Public Company Limited Continue to drive the health economy in the country. Opening a new perspective to the "Northeast Region" as an important strategic area for the development of the health economy in the future through a special lecture on the topic "Wellness Economy 5.0: Unlocking the Gems of Isan" in Khon Kaen Province, reflecting the spatial potential and awakening the power of cooperation from all sectors in the development of Thailand's Wellness Tourism to the world.

Connecting the Health Jigsaw to the Big Picture of the Nation: Wellness It is important for the public sector. How do you manage the business sector and the government? 

Currently, Thailand is facing a variety of health challenges, all of which have a direct impact on the quality of life of the people as well as the long-term stability of the economic and social system.  Continued Rising Health Costs Fully entering an aging society Chronic stress conditions as well as an increase in the rate of the population facing chronic non-communicable diseases (NCDs), which have become a leading cause of illness and death in the country.

These issues reflect that "health" is no longer just a personal matter, but a "structural issue" that needs to be systematically integrated. Both at the public level who must be encouraged to access appropriate knowledge and health services from the source. The business sector can use this opportunity to develop the health products and services industry that meets the lifestyle needs of modern consumers, and the government sector plays an important role in formulating proactive policies to promote health. Reduce the burden of disease and stabilize the economy and public health system in the long term.

Unlocking the Potential Code 'Isaan' A land of balance between health, nature, and local wisdom 

When it comes to the growth trend of the wellness economy, Thailand is considered one of the countries with the potential and progress at the forefront of the world continuously. According to a report by the Global Wellness Institute for the period 2022–2023. According to him, Thailand has a growth rate of 28.4 percent in the wellness economy market, which is the highest growth rate in the world. It reflects the readiness of the country. Both in terms of nature and beautiful sights, the unique taste of Thai food. The charm of Thai traditional medicine and Thai herbal medicine, as well as the internationally recognized medical personnel and technology in Thailand, are important to help meet the needs of modern consumers who value health. 

In the Northeast or "Northeast Region". This area is receiving increasing attention as a region with high potential for the development of the wellness economy. Especially in terms of local wisdom on health, which is reflected through lifestyle. Food and the use of medicinal plants for self-care for a long time. One of the outstanding strengths of the Isaan region is the local food that has nutritional benefits and is in line with the concept of healthy consumption at the international level. Rice that has undergone a food preservation process increases the content of GABA. Alternative proteins from native insects such as dana and gudji beetles, as well as local river fish, are healthy sources of low-fat protein. In addition, Isaan has resources that are classified as natural superfoods, such as betel nut, which is a fruit with high antioxidants, and pham (a native freshwater plant) that is rich in protein. Natural minerals and vitamins, as well as a variety of herbs, which have the potential to be developed into health products at both the household and industrial levels.

Dr. Tanupol Wirulahakarun "All of these elements not only reflect the wealth of food and health at the community level, but also point to opportunities for the development of functional food and wellness products that can raise standards and add economic value to the Northeast region in the long term. 

In addition to good physical health, Isaan people also have good mental health. From the local culture that is conducive to relaxation and emotional balance, especially Mo Lam music, which is considered the heart language of the community, plays a role in both entertainment and stress relief in daily life. The region is also home to the country's major Buddhist monasteries and forest temples. This promotes spiritual well-being and supports a balanced approach to living according to the principles of true wellness.

"These factors not only reinforce the basic health potential of the local population, but also send a positive signal to invest in and develop a sustainable wellness economy model based on an approach that is linked to local lifestyles, culture, and wisdom, along with the support of modern science, technology, and medicine, to fully lead the Northeast region to a global health destination." Dr. Tanupol added. 

Public-Private-People: #TeamThailand Vision of BDMS Wellness Clinic and the future of Wellness Thailand

With the commitment of BDMS Wellness Clinic under the management of Dr. Tanupol Wirulahakarun, it continues to strive to promote preventive health care and is an important driving force in driving cooperation between the government sector. Through the creation of #TeamThailand to develop Thailand's health economy, especially the potential of the Northeast region to become a strategic area for wellness, which will play an important role in elevating Thailand to become a leader in Wellness Tourism and Wellness Economy at the global level, along with creating economic opportunities. Increase competitiveness and improve the quality of life of the people in Thailand in the long term. 

"Thailand has many strengths in terms of resources, personnel, and culture that are ready to be a global leader in wellness. If all sectors cooperate seriously, We will be able to build a health system that not only takes care of patients, but also promotes Thai people to be healthy from the source. It can also create a new economy that grows along with the quality of life of the people in a sustainable manner," Dr. Tanupol concluded.

For more information about BDMS Wellness Clinic, please visit: https://bdmswellness.co/4ezQdM9